What is Search Engine Marketing

It's a good question!

Our definition: Search Engine Marketing is buying ads on search engines (Google, Bing etc) that are triggered by relevant phrases, chosen by the advertiser.

Also known as SEM, PPC (pay per click), Google Ads (formerly AdWords), SEA (search engine advertising – this is widely used in continental Europe), Search Marketing, Paid Search, Microsoft (or Bing) Ads…

Our industry can’t even agree on what to call it so it’s no wonder that it’s something of a specialist subject.

Why get Bread & Butter Marketing involved?

Bread & Butter Marketing is a specialist search engine marketing agency. Lucy was working at Google in the early days of Google Ads and knows the system inside out. Our areas of expertise include:

Our areas of expertise include:

We are a certified Google Partner meaning we manage sufficient volumes of client accounts at a high enough level for Google to recognise us as experts in the area.

What can Bread & Butter Marketing do for you?

  • Agency
  • Consultancy
  • Training

Bread & Butter Marketing can offer a full ads management service for your business. We will take your brief, organise and optimise your account(s), then provide you with regular updates on how your ads are performing and our recommendations to further improve. This works well for clients who don’t have the capacity to run their own accounts but want to ensure that their advertising is being run effectively and efficiently. Read our case study of a client using us to fully manage their PPC.

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For some businesses, a more collaborative partnership works well. Bread & Butter Marketing can support your existing marketing team to manage your Search Engine Marketing effectively, providing regular checkups, product updates and strategy suggestions, as well as doing some of the heavy lifting when required. Consider us an additional member of your marketing team. Read our case study of how we’ve worked with clients in this way to learn more.

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If you’d prefer to manage your digital marketing campaigns in house, or haven’t got the resources to outsource to an agency, then our training may be for you. We offer either group training sessions or bespoke training. The most cost-effective option is often to come along to a group training session: Lucy runs regular training on behalf of Ayrshire and Glasgow Chambers of Commerce which may be suitable. Or if want to do something for a particular group, please get in touch and we can arrange a group training session to suit your requirements. If you’d like a custom training designed for your team and business, we can work with you to understand what your requirements are, and develop a custom training course.

Testimonial Quote Mark Image
Alan Busby Events and Professional Development Manager Glasgow Chamber of Commerce

For many years I have been delighted to work with Lucy Johnston, a Director of Bread and Butter Marketing. Lucy delivers training to our members which demystifies the online marketing process, and allows them to harness the power of the internet effectively and immediately. Lucy’s feedback from our delegates are a testament to her knowledge and approach as a trainer – and she has an ability to understand the businesses in the room and tailor her advice to them.

To put it simply – she is a great trainer!

Our Bread & Butter

Search Engine Optimisation

Practical solutions to help your organic site ranking improve.

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Website Analytics

Power your digital marketing with real-time data and metrics to improve your online presence.

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Paid Social

Attract new audiences and further your reach across social media platforms.

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