What is Google Analytics

Any how is it used?

Google Analytics is the tool that underpins so much of what we do in digital marketing. For example it can provide us with answers to questions like:

  • How are users finding my site?
  • Are users finding what they need on my site?
  • Which users are turning into customers of my business?
  • Is my paid marketing worthwhile? If parts are not worthwhile, what should I cut and in which channels should I invest further?

How can Bread & Butter Marketing help me to use Google Analytics more effectively?

The Bread & Butter Marketing team holds Google Analytics Individual Qualifications in the use and setup of Google Analytics. We use both the free and paid for (GA360) versions for all our clients.

Depending on what your organisation needs, we can offer consultancy on how your Google Analytics account is setup, often in combination with training (probably linked to the training page) for your team on how to use it best. If you would like to discuss your requirements further please get in touch with us today to find out more about how we could help.

What can Bread & Butter Marketing do for you?

  • Agency
  • Consultancy
  • Training

Bread & Butter Marketing can offer a full ads management service for your business. We will take your brief, organise and optimise your account(s), then provide you with regular updates on how your ads are performing and our recommendations to further improve. This works well for clients who don’t have the capacity to run their own accounts but want to ensure that their advertising is being run effectively and efficiently. Read our case study of a client using us to fully manage their PPC.



For some businesses, a more collaborative partnership works well. Bread & Butter Marketing can support your existing marketing team to manage your Search Engine Marketing effectively, providing regular checkups, product updates and strategy suggestions, as well as doing some of the heavy lifting when required. Consider us an additional member of your marketing team. Read our case study of how we’ve worked with clients in this way to learn more.



If you’d prefer to manage your digital marketing campaigns in house, or haven’t got the resources to outsource to an agency, then our training may be for you. We offer either group training sessions or bespoke training. The most cost-effective option is often to come along to a group training session: Lucy runs regular training on behalf of Ayrshire and Glasgow Chambers of Commerce which may be suitable. Or if want to do something for a particular group, please get in touch and we can arrange a group training session to suit your requirements. If you’d like a custom training designed for your team and business, we can work with you to understand what your requirements are, and develop a custom training course.

Our Bread & Butter

Search Engine Marketing

We're recognised as experts in the industry and can help your business get found online.

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Search Engine Optimisation

Practical solutions to help your organic site ranking improve.

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Paid Social

Attract new audiences and further your reach across social media platforms.

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